Credit ReUnion

Lots of people have credit union accounts but less and less are using them for day-to-day banking and borrowing, despite their status as a trusted community pillar and the ‘original peer-to-peer lender.’ The Credit ReUnion is an open invitation for any and all credit union members to come back, no matter how long it’s been. Lots of people have credit union accounts but less and less are using them for day-to-day banking and borrowing, despite their status as a trusted community pillar and the ‘original peer-to-peer lender.’ The Credit ReUnion is an open invitation for any and all credit union members to come back, no matter how long it’s been. It began with a nationwide campaign to find and bring back one long-inactive member named Dan, before inviting the nation to reunite with their local credit union. But we didn’t stop there. During the week-long search outdoor ads began appearing up and down the country along with local guerrilla posters, complete with a hotline number anyone with information on Dan could call. Once we reunited Dan with his local credit union, it was time to turn our attention to the rest of Ireland. Film advertisement created by Target McConnells, Ireland for The Irish League of Credit Unions, within the category: Finance.