Dancing On Ice

To celebrate the return of the much loved entertainment show Dancing on Ice ITV Creative created this beautiful animated story of a Polar bear who dreams of dancing on the ice.From his first scary steps we see that he is a long way from graceful, but with the help of a partner who picks him up, we see his confidence and his skating prowess improve in literal leaps and bounds, culminating with him wowing a woodland crowd who give him Perfect 10s.Conceived by ITV Creative’s Executive Creative Director, Tony Pipes with Creative Directors Alex Mathieson and Anton Ezer, it was directed by Hush’s Kirk Hendry, in collaboration with Stockholm based animation studio, Goodbye Kansas.The bears were brought to life by a combination of animation and the motion capture of real figure skaters in Sweden. Film advertisement created by ITV Creative, United Kingdom for ITV, within the category: Agency Self-Promo.