#drawaline

Since the Harvey Weinstein story broke and the #MeToo hashtag swept the globe, Violence Against Women and Girls (VAWG) has never been higher in people’s consciousness’s – making Saturday’s International Day for the Elimination of Violence Against Women on Saturday, November 25th more important than ever - 1 in 4 women in the UK still being affected (and this rises to up to 70% in some parts of the world). To mark this hugely important day we created #DrawALine for UN Women UK – a social campaign using celebrities such as Benedict Cumberbatch, Deliciously Ella, and Gemma Styles and began with us drawing a physical orange line across Covent Garden. Film advertisement created by JWT, United Kingdom for UN Women, within the category: Public Interest, NGO.