Mold

Mold

Ukraine014 views

About This Ad

Your knowledge has gone past its expiration date. The world is changing so quickly that it takes a lifetime to learn your craft. The marketing we studied a decade ago is already dead. In order to demonstrate this, we took Philip Kotler’s cu

Your knowledge has gone past its expiration date. The world is changing so quickly that it takes a lifetime to learn your craft. The marketing we studied a decade ago is already dead. In order to demonstrate this, we took Philip Kotler’s cult marketing book and millions of spores of mold, placed them together in a citylight panel and… let time show off its strength. Outdoor advertisement created by BBDO, Ukraine for Ukrainian Marketing Forum, within the category: Public Interest, NGO.

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