Safety is always up front

Since the law of transportation made the use of the belts on the front seat compulsory, this became a habit for Brazilians. Unfortunately, this same habit does not happen when sitting in the back seat. To remind and educate the Brazilian population of the importance of using seat belts also in the back seat Aktuellmix has created an action, where covers were placed in the taxi banks, which simulate the dashboard of the car, and it carries the following message: “If you were in the front seat, you would have your seat belt on by now.” Direct advertisement created by Aktuellmix, Brazil for Trânsito Amigo, within the category: Public Interest, NGO.