Subway capsule

São Paulo is one of the most populous cities in the world. And with that, subways get overcrowded. How can Café Suplicy, a coffee brand in Brazil, help? Simple: by encouraging people to wake up before there is anyone on the subway. We'll turn Café Suplicy's coffee capsules into subway tickets valid until 6:30 a.m. These capsules will come with a bar code that is read by the turnstile as a regular subway ticket. This way, we'll not only help people to wake up on time, but also help. Direct advertisement created by Miami Ad School, Brazil for Coffee Suplicy, within the category: Non-Alcoholic Drinks.