The Focus
Sourced from YouTube

The Focus

Bulgaria066 views

About This Ad

It’s getting harder and harder to focus on just one thing. And when it comes to UEFA Champions League matches, every blink could be crucial. Heineken decided to find and reward the most concentrated fans by challenging them to a stare-down

It’s getting harder and harder to focus on just one thing. And when it comes to UEFA Champions League matches, every blink could be crucial. Heineken decided to find and reward the most concentrated fans by challenging them to a stare-down with one of the most cool-headed football players — Andrea Pirlo. We created a website that tests the concentration of each visitor in a battle with Pirlo himself. Using AI-powered face tracking technology, we detected the movement of each player’s eyes, both on desktop and mobile devices. Those who managed to withstand Pirlo’s stare the longest without blinking or looking away won a ticket for an exclusive screening of the Final. Digital advertisement created by NEXT-DC, Bulgaria for Heineken, within the category: Alcoholic Drinks.

Found an issue with this listing?

Related Ads

Breathe
0
Bulgaria

Breathe

Pulmonary hypertension is a rare, incurable disease characterised by shortness of breath, palpitation and fatigue. Over the time it leads to severe disability and social exclusion.

Safe
0
Bulgaria

Safe

Today, any keen professional with a smart device can't really feel away from work and pressure. Even if he is at a liberating place he might still "not be there". His smartphone helps him stay attached to work or to social networks, constan

Almost Real ATM
0
Bulgaria

Almost Real ATM

Kapana (The Trap) Fest is a cool event in Plovdiv, Bulgaria. But it’s happening far away from the mall. We had to do something to steal some attention and people. That’s why we created an almost real ATM. The moment you try to use it you re

Unknown heroes
0
Bulgaria

Unknown heroes

When we don't know the good stories, we don't know who the good people among us are. So don't let these stories be untold. Learn how the good news around us could be more at uspelite.bg – the most positive news site in Bulgaria. Digital adv

Action Team
0
Bulgaria

Action Team

During the great white snow of 2012, many drivers in Bulgaria had difficulties with their cars. Most of them were stuck. In these conditions only the quattro® system by Audi can make it easily through the thick snow. Fortunately, the Audi q

The Marathon begins
0
Bulgaria

The Marathon begins

15 cities, 50 stages, 150 plays. In one night only... That is what Theatres Night is all about. We inviited two famous Bulgarian theatre actors - Julian Vergov and Luiza Grigorova to take part in our commercial and show exactly what this th