The Instagrammable Wait

Due to the Coronavirus pandemic, to enter any shop people have to practice safe distancing. This means the lines get longer and the waiting get’s boring. To a point where some customers might even give up when they see the line. To help Three Brothers Coffee shop secure their customers, We created: “The Instagrammable Wait. By combining street art with social responsibility to create a cool waiting experience. We used optical illusion art in our line and we encouraged people to take photos and selfies, to have a no-common picture of a place/moment, making this initiative very attractive on social media platforms. And turning the boring moment of waiting into a cool experience. Experiential advertisement created by Miami Ad School, Germany for Three Brothers Coffee, within the categories: Food, Non-Alcoholic Drinks.