The Life Saving Soap Operas

We made a crossover between the most watched soap operas in Peru, which is something never seen before on television. In this case, one of the main characters died, but he donated one of his organs to another character (from another soap opera) so he could live. This particular case gave a very powerful message to millions of viewers in Peru and made the media from this country talk about a very important subject as is it organ donation. We have one of the minor rates in Latinoamerica (just 2 donors for each million of people). So, we worked together with the Ministerio de Salud, América Televisión and Del Barrio Producciones, just to generate awareness among citizens and improve those rates. Content advertisement created by Grey, Peru for Ministry of Health Perú, within the categories: Media, Public Interest, NGO.