The Smiling Onion

The Smiling Onion

Italy020 views

About This Ad

We transformed a common object that everyone has in their kitchen (an onion) into an icon that was able to engage people and spread the brands mission without communication budget. An awareness campaign that started like a social challenge

We transformed a common object that everyone has in their kitchen (an onion) into an icon that was able to engage people and spread the brands mission without communication budget. An awareness campaign that started like a social challenge and became a new driver for donations. Digital advertisement created by KleinRusso, Italy for Fondazione Operation Smile Italia Onlus, within the category: Public Interest, NGO.

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