Three Swedes in Lesnina

Local furniture merchant Lesnina greets Ikea with a series of ads that the public immediately labeled as legendary. Let's face it. It's hard to compete with global giants, such as Ikea. But as it turns out, it is not impossible. Lesnina, established slovenian furniture merchant, learned global competition can be a great springboard for creativity and humor. For decades, all-day-shopping-trips to Ikea in Italy, Austria and Croatia were a part of Slovenian home decoration culture. Naturally, Ikea’s opening in Slovenia, was expected to be THE event of 2021. On the day of Ikea’s grand opening, Lesnina, market leader that has been present on the market for more than 70 years, launched a campaign that overshadowed the opening of Ikea Slovenia. Film advertisement created by DDB, Slovenia for Lesnina, within the category: Retail Services.