Youth learning channel

TBWA\ Khanga Rue wants to turn video halls into classrooms. There are at least 10,000 video halls in Tanzania. It’s one of the main avenues of media consumption among youth. TBWA\ Khanga Rue had an idea: let’s turn those video halls into classrooms. Noa Ubongo is a highly innovative, multi-media platform that aims to make a big impact. There are a lot of idle youth in East Africa who – for many reasons – didn’t finish secondary school. Noa Ubongo will help bridge the gap in knowledge and skill development. Digital advertisement created by TBWA, Tanzania for Noa Ubongo, within the category: Education.