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One photo a day in the worst year of my life
Confronted by alarming statistics on domestic violence in Serbia we created PSA to shake public out of lethargy and put this issue into focus of society. Idea: Use YouTube’s popular format in which a person takes one photo every day, but wi
Cinema Surprise
Ambient advertisement created by McCann, Serbia for Museum of Science and Technology, within the category: Recreation, Leisure.
Sobriety Test Mobile App
We want people to drink Beck’s responsibly – that’s why we created a mobile app that tests your sobriety. When drunk, one cannot perform even the simplest task – like fitting a key into a keyhole. And, as we all know, Beck’s logo is - a key
Marathon academy
Samsung Serbia and local running portal www.trcanje.rs teamed up to launch Marathon running academy maratonakademija.com, a 16 week program of online trainings and tips aimed to motivate and guide each individual to achieve half marathon or
Handmade billboard
Additional credits: Producer: Dejan Ivanov Outdoor advertisement created by McCann, Serbia for Maskot, within the category: Fashion.
democrARtisation
Museum of Contemporary Art in Belgrade (MoCAB) has been closed to the public since 2007 due to reconstruction of the main exhibition building, which created a wave of public discontent. In order to turn things around, we launched free augme