Serbia

Sobriety Test Mobile App

We want people to drink Beck’s responsibly – that’s why we created a mobile app that tests your sobriety. When drunk, one cannot perform even the simplest task – like fitting a key into a keyhole. And, as we all know, Beck’s logo is - a key

Taxi Drama - Crime and Punishment

Digital advertisement created by McCann, Serbia for Yugoslav Drama Theatre, within the category: Recreation, Leisure.

Cinema Surprise

Ambient advertisement created by McCann, Serbia for Museum of Science and Technology, within the category: Recreation, Leisure.

Release Your Power

Web Blackout

Our task was to help the NGO for blind and visually imp Digital advertisement created by McCann, Serbia for White Cane, within the category: Public Interest, NGO.

democrARtisation

Museum of Contemporary Art in Belgrade (MoCAB) has been closed to the public since 2007 due to reconstruction of the main exhibition building, which created a wave of public discontent. In order to turn things around, we launched free augme

Jose Mourinho challenge

Film advertisement created by Tuna Fish Studio, Serbia for Top Eleven, within the category: Gaming.

Samsung & Albino Srna

Collab with famous Serbian model - Vanja Stojković aka AlbinoSrna

Marathon academy

Samsung Serbia and local running portal www.trcanje.rs teamed up to launch Marathon running academy maratonakademija.com, a 16 week program of online trainings and tips aimed to motivate and guide each individual to achieve half marathon or

Use it, Don't Lose it: New Generation of Hydration

We wanted to launch a new generation of hydration on the Bulgarian market - the first AFB (alcoholic-free beverage) made with Bulgarian natural mineral water and added vitamins. It has no artificial colors, low in calories and with soft fru

Handmade billboard

Additional credits: Producer: Dejan Ivanov Outdoor advertisement created by McCann, Serbia for Maskot, within the category: Fashion.

One photo a day in the worst year of my life

Confronted by alarming statistics on domestic violence in Serbia we created PSA to shake public out of lethargy and put this issue into focus of society. Idea: Use YouTube’s popular format in which a person takes one photo every day, but wi

Cook.Eat.Repeat.

Cook, eat, and repeat everything - Learn how to prepare breakfast, lunch and dinner quickly and easily, but also how to combine recipes depending on the meal. The author of the food blog "Hleb i Lale" with the support of Samsung Dual Cook F

Applause for Kriva Reka!

Digital advertisement created by McCann, Serbia for Yugoslav Drama Theatre, within the category: Recreation, Leisure.

Taxi Drama - The Merchant of Venice

Digital advertisement created by McCann, Serbia for Yugoslav Drama Theatre, within the category: Recreation, Leisure.

Taxi Drama - Othello

Digital advertisement created by McCann, Serbia for Yugoslav Drama Theatre, within the category: Recreation, Leisure.

Live Serbia

Film advertisement created by McCann, Serbia for MTS, within the category: Electronics, Technology.

Urban Fitness Galaxy

Collaboration between Samsung Serbia and local urban fitness influencer Jasmina Aleksandrov, teamed up together to promote healthy lifestyle and new Gear S2 and Gear Fit2 as trusty companions in making daily life more easy and enjoyable. Sa